Verasity, a blockchain-based platform that supports the infrastructure and tools for video publishers to serve rewarded video and loyalty programs to viewers, is proud to announce that it has integrated its patent-pending Video Rewarded Player with Vimeo. With more than 1.15 million publishers and sites, 260 million users and 50 billion monthly views, Vimeo is the second-leading video player market in the world.

"Building the future of online video is a big job which needs a solid foundation," says Verasity. "That is why our team has been busy building integrations into the world's largest online video platforms (OVPs)."

By adding the Verasity Video Reward module, branded video content publishers like BMW will be able to use Verasity's  Token "VRA" to reach, reward, and retain their viewers. Publishers get loyalty and new revenue, while viewers get rewarded for their attention. This brings engagement, audiences and revenues back to publisher sites. Verasity's attention-based model creates a thriving VRA token economy among viewers, publishers and advertisers.

As it stands, video content publishers are plagued by intrusive ads, ad blockers, low publisher revenue, and little or no viewer engagement. At the same time viewers give away their privacy for an increasingly small return, and YouTube and Facebook are increasing their monopoly.

"Currently, most content is watched on YouTube, which demonetises publishers and makes it harder for them to create and spend on great content," says Verasity. "By rewarding viewers on a brand's own digital property, viewers are incentivised to watch content that they enjoy on the publishers' sites, allowing publishers to earn more and spend more on great content."

The VeraWallet inside the Verasity video player is a tool that allows hundreds of thousands of publishers to reward viewers with VRA. This rewards system gives viewers a reason to return to engage with the publishers' content. This, in turn, bolsters viewer dwell time, the Daily Active Users (DAU) to Monthly Active Users (MAU) ratio, and page views.

"Verasity's video rewarded player benefits both advertisers and brands. It is the first solution that is a win-win for all the parties in the online video ecosystem," Verasity continues. "Overall fill rates and click through rates increase by a factor of 4-5 and dramatically improve engagement." Verasity is now integrated with Vimeo, JW Player, Brightcove, and Video.js. Combined, these OVPs power some 1.43 million online video publishers who deliver more than 100 billion views per month. Now that Verasity's patent-pending Rewarded Player Technology is integrated with these leading OVPs, the 1.43 million video publishers that use their services can now quickly and easily start using VRA and Verasity technology.

Publishers who use Verasity's software development kits (SDKs) for their Video Reward module will be able to use VRA to revolutionize how they reach and interact with their viewers. Publishers get loyalty and new revenue while viewers get rewarded for their attention.

"We are very excited to announce these new integrations that allow publishers to add our Video Reward module quickly to their existing online video platforms. By integrating Verasity's technology into video publishers existing systems, we have significantly reduced the initial setup requirements to on-board even the largest video publishers," says Verasity.

The first video publisher partner to utilize VRA for rewards was AsiaPop40, Asia's first own home-grown radio chart show. Verasity plans to onboard many more partners in the near future.

For a demo on how the Verasity program rewards viewers who watch publisher-produced content on Vimeo, visit: https://verasity.io/demo/vimeo-player.html

About Verasity
Verasity.io is a leading video player providing unique Rewarded Video Player Technology to major video publishers across the globe. The patent-pending Video Player enables VRA rewards, monetization and loyalty schemes within the video player wallet. Our unique player technology is already available to 1.43 million video publishers with 500 million users and over 100 billion monthly views. This brings engagement, audiences, and revenues back to video publisher sites from YouTube. Our attention-based model creates a thriving VRA token economy between viewers, video publishers and advertisers.

Learn more:
https://verasity.io
http://t.me/verasitychat
https://twitter.com/verasitytech
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Information provided via press release

There are millions of publishers competing with YouTube and Facebook for views. Since most can’t compete, they add the YouTube player on their site and hope for the best. The best is not much. YouTube and Facebook provide a pittance of revenue in exchange for those views and therefore publishers are dying like flies.

Simply building a video sharing platform is not a solution because no matter how good the platform, who is going to bother to move off YouTube to watch a bit of content when they have a whole world of content on YouTube. Do any kids under 18 watch anything other than YouTube? Only their favorites like Walking Dead and Game of Thrones if they can’t torrent it.

What is a publisher to do in a face off against these monopolies?

Reward users to watch content they already like on the publisher site. Once a publisher can control its own content and views, its revenues and engagement increase 4x. (IAB stats) Salvation for publishers is via rewarded content. But the problem with rewarded content today is that rewards are all over the place and not in one place. Some publishers reward in newspapers, others for contests, points and digital tokens. Viewers rarely know what publishers are rewarding and where.

How did we solve this problem?

Verasity provides the tools for publishers to take on YouTube and Facebook. The VeraWallet is built into the video player (go to: verawallet.tv) and can provide any kind or rewards as long as the default reward is VRA. Viewers can then find all their loyalty programs, points, redemptions in one place in their video player which they open every day to watch videos.

Is this solution unique?

It is patent pending and unique and as far as we know there are no platforms providing a similar technology and solution.


How does this help VRA?

Publishers buy VRA at market price to reward users to watch content, subscribe at a discount, and drive any number of actions. The purchase of VRA by publishers drives the economy and increases the pool of VRA users.

VRA Ecosystem
Payment, loyalty and rewards enable transactions between publishers, content owners, brands, advertisers and viewers. They interact directly with one another and all transactions are powered by VRA so there is no need for intermediaries such as YouTube or Facebook.

How does it work?

Viewers watch videos and ads on a website using Verasity technology and are rewarded with VRA. They are also rewarded more VRA for referring more users.

Publishers buy VRA to reward users and build valuable audiences which they monetize through ads, ecommerce or subscriptions.

To reach and engage potential customers viewing videos, advertisers buy VRA to reward viewers watching their ads. This releases the true value of each view.

Users can stake their VRA and receive daily rewards for doing so. The VRA Staking program incentivizes the economy to hold VRA. For full information about VRA staking, read our post here.

Verasity targets a wide range of publishers and users who will be implementing an easy conversion method to allow users to buy and exchange their VRA.

How does Verasity disseminate its Video Player technology to millions of publishers?

When you watch your favorite content on a website, it is likely that it will be powered by one of the 10 video player platforms that dominate video streaming. These include Vimeo, JW Player, Brightcove, Video.js, Kaltura and others. Most of these platforms are business to business and therefore you may not have heard of them, but the largest broadcasters in the world like Discovery, Eurosport, Fox, Sky, BBC, Viacom, Lamborghini (yes, the Lambo site) utilize third party video platforms to power the video streaming of the content you love to watch.

By Verasity integrating its technology module into all these video player platforms, Verasity rewarded video will be ubiquitous and available to every publisher which means potentially billions of viewers can be rewarded in VRA.

A key goal for Verasity in 2019 is getting video publishers onboard. To facilitate this, we are developing integrations with many industry-leading tools like Vimeo, JW Player, Brightcove and others to allow publishers to quickly and easily start using Verasity technology and therefore increase demand for VRA.  By not interrupting the current work flow of publishers, we have made it simple for any publisher to provide its viewers with VRA rewarded video. Our unique player technology is already available to 280,000 video publishers with 240 million users and 50 billion monthly views.

Branding

The Verasity video player ,VeraWallet and future Verasity products will be branded ‘Powered by Verasity’ so that viewers will see that the technology is Verasity. Further by rewarding viewers with VRA and providing referrals, VRA and Verasity as a name will be disseminated throughout the online video world. VRA will be synonymous with rewarded video!

About Verasity
Verasity.io is a leading video player providing unique Rewarded Video Player Technology to major video publishers across the globe.

The patent-pending Video Player enables VRA rewards, monetization and loyalty schemes within the video player wallet. Our unique player technology is already available to 280,000 video publishers with 240 million users and 50 billion monthly views. This brings engagement, audiences, and revenues back to video publisher sites from YouTube. Our attention-based model creates a thriving VRA token economy between viewers, video publishers and advertisers.

Verasity is the future of online video.
Verasity Products include: Genesis Player: genesisplayer.com, VeraWallet: verawallet.tv


VRA (ticker) is trading on HitBTC: https://hitbtc.com/exchange/VRA-to-BTC, https://hitbtc.com/exchange/VRA-to-eth.
DCoin: https://www.dcoin.com/currencyTrading/VRA_ETH
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VRA can be staked for 36% annual interest at https://verawallet.tv

Check the price of VRA token at CoinCodex and CryptoCompare.  Join our telegram chat at https://t.me/verasitychat


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Information provided via press release