The words "sold out" or "cap reached" have become a lot more rare to see in 2018, with the exception of several projects where the use case for a token is clear. Crest Token is one of those cases.

That's because the project actually revolves around a digital advertising platform called the "DigiAd Platform" which makes real structual improvements to the current model, it outlines ways advertisers can get better results, and publishers can increase their revenue for running the ads.  So the token's role is clear  - it's essential, because advertisers will need them if they want to use the platform.

We asked Founder and CEO Ben Sanders to outline the concept behind it "I have seen how millions of people online struggle to capitalize on the $300Bn online marketing/digital advertising industry due to lack of knowledge and experience. I decided to put a platform together using the blockchain technology that will allow members benefit from professional advertisers and publishers/affiliates (Crest DigiAd Platform), while developing their skillset in becoming successful publishers/affiliates or learning how to run a profitable ad campaigns for any crypto or non-crypto related ads (Crest Affiliate Marketing Education System - CAMES)" says Sanders.

Sanders will also be a guest speaker at the Silicon Valley Blockchain Expo on it's 2nd day, (Thur November 29th) at the "Innovations & Investors Zone" at 12:20pm (link)

The DigiAd platform utilities two emerging tech sectors, both AI and blockchain, with the end goal of ease of use that will allow for businesses with little digital marketing experience to launch powerful global campaigns - all without having to hire an expensive digital marketing director to make it happen.

Here's some of it's stand-out features:

- It allows crypto and non-crypto related advertisers and publishers to cross-promote and benefit across several industries and ad verticals.
- It enables non-crypto Advertisers and Publishers/Affiliates to enter the large and ever growing crypto/blockchain market.
- It allows crypto-focused Publishers/Affiliates to generate income outside of the crypto space, especially during the low crypto traffic demands.
- It allows members to develop their marketing skills through our educational system called CAMES.

Building all of it is a team that already knows the space, their current ventures are already pulling in 20+ million unique visitors each month, and their combined experience in the digital advertising space totals decades. Their CEO also knows what works in the cryptocurrency space as well, having participated in over 40+ ICOs himself.

Those attending the Silicon Valley Blockchain Expo can meet the team in person at booth #114.

For more information, visit them at https://cresttoken.com

Blockchain Expo World Series, the leading global blockchain for business event, is arriving in London Olympia on 18-19 April 2018.

The event features two days of content designed to address key industry verticals, including supply
chain, financial services, healthcare, utilities and more.

Among the six conference tracks is Blockchain for Business and Transforming Financial Services,
which explore the practical applications of blockchain in industry, featuring thought-leadership
keynotes, panels and case-studies led by industry leaders.

Cryptofinance strategies and ICOs are also explored in dedicated conference tracks, reflecting on the
evolving marketplace, including global opportunities, the future of cryptocurrencies, and learning
from recent ICOs.

Confirmed speakers span a range of sectors, including Lloyds Banking Group, ING, Waves,
Hyperledger, Hogan Lovells, London Stock Exchange and the European Commission.

Delegates are also invited to an extensive free-to- attend exhibition hall, where over 300 companies
will be exhibiting the most disruptive technologies across blockchain, IoT & AI.

Learn more, and register for your place, at https://blockchain-expo.com/global

Global Crypto Press is proud to be a media partner with the Blockchain Expo event series - our readers can enjoy a 15% discount by using code 'GLOBALCRYPTO15' when registering!

Continuing our series on companies and projects featured at Blockchain Expo 2017!  Our first article was "4 companies revolutionizing industries with blockchain" - today, we look at 3 apps that either have, or are about to hit the market!

Props by YouNow

Props seriously has the potential to be a game changer.  It's a decentralized, mobile video and streaming platform, and the company behind it is one that knows the space well - their flagship site YouNow has been in operation since 2011.

They already have popular YouTuber Philip Defranco on board as an adviser, and aim to become the new platform of choice for those who might be on YouTube Live or Twitch currently.

We asked their CEO & founder, Adi Sideman - what's the main reason a streamer might want to switch over to their platform? He told us:

"Currently they don't have any kind of personal stake in the platform that they're helping to build and bringing thousands of registered users to every month. On a decentralized platform, creators, developers, users, anyone who contributes to the network has a personal stake, they're getting paid in an asset that has a potential to grow."

Props is in it's first ICO phase for accredited investors, public ICO begins December 11th.

You can find Props online at PropsProject.com


Stack

Stack is out to solve what I see as the big issue in cryptocurrency.  I view it this way - 2017 was the year the idea of owning cryptocurrency went mainstream. 2018 will now be about putting those cryptocurrencies to use in the real world. That's where Stack comes in.

The STK token is ERC20 token, funded by linking your ether wallet to the app, that can be instantly exchanged on the mobile app into fiat, then using a retailers existing credit card processing capabilities, complete the transaction.

We spoke to Stack's COO Nicolas Dinh, he says:

 "There are 36 million merchants accepting credit cards today, so you're opening up the world of cryptocurrency.  Money that exchanges between shoppers and merchants is at $22 trillion dollars globally, imagine if just 1% of that was cryptocurrency - how big that would be for the entire crypto community."

Stack is currently in pre-ICO phase and can be found online at STKToken.com


Shping

Shping (pronounced 'shopping') could really appeal to both ends of the retail business - the shopper, and the brands.

The one thing I found cool about this, is it's not some kind of 'shopper reward' program - you don't even need to buy the product to earn tokens - you just need to prove you actually looked at it.   This would be done by scanning the items bar code on your phone, that's when a brand can partner with Shping and tell you more, play a video about the product, etc. 

From a brands point of view, it presents a unique opportunity- promoting a product to someone who's holding it in their hand, and in a position to purchase it immediately.

We spoke with their founder and CEO, Gennady Volchek, he says:

"There's a number of way people can earn points, first by scanning the product, if it's a partner product they may want to show you some media about it for additional points, if we don't have a product in the database, you can scan it and enter it in and earn some additional points as well, even by leaving a review of the product - so there's a number of ways a consumer can earn".

Shping's ICO begins Jan 22nd of 2018 and can be found online at tokensale.shping.com

This is the first of a three article series about the companies featured at Blockchain Expo 2017 this past week in Silicon Valley!

Today, we're looking at 4 companies that are bringing powerful blockchain based solutions to existing industries.

doGood: Crowd-sourcing.

What stands out about doGood is they've taken crowd sourcing and crowd funding to new levels. It goes well beyond what you might think when you initially hear those terms, but this isn't yet another "Go Fund Me" clone.

That's because it aims to solve problems beyond people begging for money online.  From smaller, personal ones, to businesses seeking solutions to hurtles on major projects.

In a nutshell, it works like this: The problem/challenge is shared in their online platform.  Others post viable solutions and the community weighs in on the route to take via a points based system.  A structure that could do anything from help someone determine the next car to buy - to corporations letting shareholders weigh in.  They can even give more voting power based on how many shares the individual owns.

We spoke to the founder and CEO Adam Harriss, who previously worked in corporate strategy for HP, on his inspiration for the project "I thought, in order to solve these huge problems, what do we actually need to provide real solutions? Thinking back though my experience - you have to define the problem and define and scope the potential solutions. Once you've done that you can actually break down a large problem like climate change, into smaller and smaller pieces - until you get to something that is addressable".

But their boldest vision may be their escrow service which ties in to all of this.  Where an ICO's funding can be held in escrow, and released to the ICO to use only after promises are completed, and the as community votes they receive the next round of funding. Harriss believes legitimate ICO's wouldn't fear this transparency saying investors are asking more often "Why would I invest in this black box?"

doGood's ICO presale begins December 5th, and can be found online at doGood.io


Map Platform: Global mapping.

The Mapping Aggregation Platform is a decentralized mapping protocol - creating a crowd sourced 3d map of the world.

The demand for pinpoint accurate world mapping is already growing at a rapid pace, as the augmented reality industry explodes and relies on this information.

While privately owned corporations are working on gathering similar data, they don't share it without a price. Using blockchain to keep data constantly updated MAPS aims to be the decentralized solution, where anyone can contribute, or access the data.

Map Platform's ICO begins December 5th, and can be found online at MapPlatform.com


Neuromation: Deep learning / AI.

What first caught my eye about Neuromation was their bold proposition to cryptocurrency miners: you may make more money giving your processing power to our project, than you do mining coins.

We spoke to Yuri Kundin, an adviser on the project says that's the goal long term but points out they are first to the market, saying "currently people are paying Google for $4 an hour for 4 GPUs, that's our key point for democratizing access to AI, we could offer this processing power for $1 or even 50 cents".

Neutomation also has a bold retail automation project - putting this deep learning power to use. Shelf project management could streamline how large retailers operate, with AI monitoring product supply on the floor "the system recognizes all the products on the shelf's, and how many our left, we can send a signal back to the wearhouse letting them know to restock" says Kundin.

Neuromation's ICO presale is live now and can be found online at Neuromation.io


TRNXNHUB: Transaction services.

The first solution they offer is one most who actually use cryptocurrency can see a benefit for.  I have yet to meet anyone with their wallet address memorized, they call it AliasID - where you can register any word or phrase just like a domain name, then cryptocurrencies can be sent there.

We spoke to Matthew C James, founder and chairman of TRXNHUB, he said "currently public keys on blockchain are 40 characters in length and a random string of letters and numbers" he continued "with AliasID we can associate an e-mail address, phone number, or name to a public key".

They also have transaction protection for peer to peer sales, called 'Smart Contracts AI' where smart contracts tie into an escrow service "when UPS or someone delivers an order, it updates the smart contract and releases the funds" James said.  Providing buyer/seller protection for online goods sales made in cryptocurrencies.

TRXNHUB expects to ICO mid 2018 and can be found online at Trxnhub.com

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The team will be in full force today and tomorrow at the Blockchain Expo North America!  We'll let you know which ICO's were hot, and which were not! As well as any other important developments or announcements that may take place.

If you're going and spot us, come say hi! Make sure you're following our Twitter! 

The biggest Blockchain/cryptocurrency event thus far is just days away!

The Blockchain Expo will take place November 29th and 30th in Silicon Valley at the Santa Clara convention center, and features over 120 guest speakers, dozens of exhibits, and 65 educational sessions.

Global Crypto Press is a media partner with the event - and will on the ground reporting from the expo!

Full event information can be found at www.Blockchain-Expo.com

Use code GlobalCrypto20 to get 20% off tickets!