Back in April we covered the story of Coinbase purchasing Earn.com for over $100 million (link) and today they've announced an entirely new way they plan to use it.

Originally, Earn revolved around a mobile app that allows users to earn cryptocurrency as a reward when they complete a survey, join a website, read an sponsors e-mail, etc - basically advertisers can use the app and pay people for participating in a variety of ways.

Today CoinBase announced their new plan for it - people can study up on the cryptocurrencies they support, and get rewarded for it.

Coinbase explains "Coinbase Earn allows users to earn cryptocurrencies, while learning about them in a simple and engaging way. The idea is for users to understand more about an asset’s utility and its underlying technology, while getting a bit of the asset to try out."

Currently, there is only 1 of these 'lessons' about cryptocurrency on the site now, this one is about 0x and comes in the form of three 2 minute videos.

There's a lot of coins today and more coming, this really could be a great way to motivate people to look into something they otherwise wouldn't have taken the time to.

You can take a look at the 0x CoinBase Earn lessons here.

Earn.com is a website that allows users to earn cryptocurrency by 'replying to an e-mail' - which often really should be looked at more as 'completing a survey' as companies can use Earn.com to seek feedback on a variety of projects and apps.

Today, Coinbase acquired Earn.com for an undisclosed amount, which is said to be over $100 million.  In a statement just released from Earn they stated:

"As of today, Earn.com is being acquired by Coinbase! The Earn.com product is going to get bigger and better as a consequence of this deal. You can read more about the acquisition here and the history of the company here. In this post, we want to first briefly introduce Earn.com for new audiences and then explain what this means for our existing users and senders."

Part of the move includes a new role for Earn.com's CEO Balaji Srinivasan, who will now be the first to hold the title of "Chief technology officer" at Coinbase.